Albania's commitment to sustainable tourism was prominently showcased at ITB Berlin 2025 as the host country. ITB Berlin is one of the world's leading travel trade shows. The event saw the participation of Helvetas staff and its partners, who presented the country's diverse and sustainable tourism offerings. Among the highlights was a presentation by Visit Gjirokastra, which captivated the audience with its innovative approach to tourism.

Over the years, Helvetas and its partners have played a crucial role in building and diversifying Albania's tourism sector. Their efforts have focused on mainstreaming sustainable tourism practices through the development of innovative tour packages that are available year-round. These packages not only attract tourists but also ensure that the benefits of tourism are distributed throughout the year, supporting local economies and communities.

One of the key strategies employed by Helvetas and its partners has been the establishment of regional public-private partnerships. Initiatives like Visit Gjirokastra and Visit Saranda are prime examples of how collaboration between the public and private sectors can lead to the creation of unique and sustainable tourism experiences. These partnerships have been instrumental in promoting the cultural and natural heritage of their respective regions, attracting visitors while preserving the local environment and traditions.

In addition to these partnerships, innovative structures such as Kruja Albergo Diffuso have been developed to revitalize local communities. This model of hospitality, which involves the conversion of traditional homes into guest accommodations, allows visitors to experience the authentic lifestyle of the region while providing economic opportunities for local residents. Kruja Albergo Diffuso has become a symbol of sustainable tourism, demonstrating how tourism can be a force for good, fostering community development and cultural preservation.

The presence of Helvetas and its partners at ITB Berlin underscores Albania's dedication to sustainable tourism. By showcasing their achievements and sharing their vision for the future, they have positioned Albania as a leading destination for travelers seeking authentic and responsible tourism experiences. The innovative approaches and successful partnerships highlighted at the event serve as a model for other countries looking to develop their own sustainable tourism sectors.

As Albania continues to build on these successes, the future of its tourism industry looks bright. With a focus on sustainability, community involvement, and cultural preservation, Albania is well on its way to becoming a top destination for discerning travelers from around the world.