As the “ambassadors “of a country, tourist guides play a key role in a country’s tourism industry: they interact closely with visitors and are critical in shaping tourists’ impressions of a country. Indeed, a tourist’s positive experience can attract up to three new tourists – a bad experience can deter eight. High-quality tourist guides have therefore the potential to bring in more tourists, translating into more income for tourism businesses and ultimately job opportunities … Click here the read the full story
