During your exchange visit in Tirana, what are some interventions that can be replicated also in Kosovo?
First, thank you for the possibility to learn and share experiences from Albania and Kosovo related to media information for the labor market, its problems and the best approach to link youth with employment but also on developing business ideas on self-employment.
We had interesting meetings, and in Kosovo’s case, I can say that until now we have not worked with the Radio. We have been focused on visual media. Albania’s case with Club FM Radio was a good example we can explore further in Kosovo and target mobile audiences in Prishtina. It is a new audience, people driving, which I believe that after this visit, it can be addressed and ensure great impact on youth.
In addition, we found interesting the human story angle TOP Channel TV Station, used to address VET challenges people are facing in Albania. We in Kosovo have already finished the designing phase of our interventions and, for the moment, we are planning a media campaign on promoting VET system.
Where do you see similarities and differences of our projects?
I think we have common problems like labor market, education, career counseling, job information for youth, and other difficulties in Kosovo labor market, but also in Albanian labor market as I noticed.
Cooperation with big media channels like Top Channel or Digitalb gives you the opportunity to deliver messages in a large audience, while in Kosovo, we rely more on online media and design production, graphs techniques that worked in our interventions. If there is a common denominator, we can stand together and focus on our similar problems and the different channels of communication each project have selected.
How challenging is to work on developing projects?
During my first meeting with RisiAlbania management, I said that our involvement is similar to completion of mission impossible… this related to high number of unemployment people in Kosovo, especially youth, which ranges to 60%. Compared to the size of our projects, it looks like a mission impossible, but the beauty of our work is teamwork, working with highly motivated women and men in Kosovo and here in Albania. This is the main motivation to be active in developing projects.